Looking to invest in the best AI stocks? Read on to learn everything you should know about sales and marketing AI companies and how you can invest in them.
In this article:
- How AI Fits into Sales and Marketing
- What Can AI Do For My Business?
- Best AI Stocks for Sales and Marketing — How Can I Actually Invest in Them?
Sales and Marketing AI Companies and How to Invest in AI Stocks
Artificial Intelligence (AI) Definition: Artifical intelligence is the programming of computer systems in a way where they can complete tasks that usually need human intelligence.
How AI Fits into Sales and Marketing
Artificial Intelligence is an industry which is growing permanently, and there has been significant investment in the space in the last years. The market value of AI is expected to reach $38bn in 2025.
InsideSales.com had the honor of being included in the top 100 AI startups by market research firm CBInsights. Here’s a list of the top five sales and marketing companies that use Artificial Intelligence to power up businesses.
1. Invoca – Call Tracking and Analytics
Invoca provides software for sales and marketers looking for call tracking and analytics. What’s more, Invoca can help to drive, track, and automate inbound calls.
The purpose of Invoca is to produce higher quality leads, more significant marketing insights, and increasing pipeline with their Artificial Intelligence system Signal AI.
Signal AI uses machine deep learning algorithms to analyze live phone conversations. With this in mind, it also helps to understand caller intent and outcomes, which are useful skills for the sales market.
“It’s a great achievement that our leadership and innovation in AI has been recognized by CB Insights,” said Gregg Johnson, CEO at Invoca. “Looking ahead to 2018, we believe AI will be core to helping our customers drive more revenue from phone conversations,” added Gregg.
2. InsideSales.com – AI-Powered Sales Acceleration
InsideSales.com uses data and science to unlock the full potential of sales teams. Neuralytics powers this particular sales acceleration platform.
On that note, Neuralytics is a powerful AI engine which feeds off of trillions of data points on B2B transactions.
The wealth of cross-company data allows Neuralytics to make accurate predictions. In effect, these predictions will help sales reps prioritize the most effective sales activities.
The platform can increase business revenue by up to 30% in as little as 90 days.
“We’re incredibly excited to be recognized by CBInsights in the innovative field of Artificial Intelligence. There are very few companies in the B2B space that have actually mastered AI technology, and that have the data behind it to really harness the power of predictive analytics, and we’re honored to be among them,” said CEO of InsideSales.com, Dave Elkington.
“AI can unlock human potential and produce real, tangible business results. It can help marketers and salespeople make better decisions and significantly increase bottom-line metrics for businesses,” Elkington continues.
“AI is and always will be about people, and what it can do for them,” added Elkington.
3. Conversica – Automated Sales Assistant
Conversica automates and improves routine business conversations using virtual assistants powered by artificial intelligence. The company’s flagship AI Sales Assistant engages every lead in a human conversation.
By engaging every lead in human conversation, it helps to qualify more of them for the sales team. With this process optimized, it frees up humans to spend more time closing business.
“This recognition is the icing on the cake of what has been a truly amazing year,” said Alex Terry, CEO of Conversica.
“As the only provider of AI-driven lead engagement software for marketing and sales organizations, we’re productizing and commercializing Artificial Intelligence in a way that others can only talk about. Our offering is used by more than 1,000 companies worldwide, and we’re seeing accelerated growth year over year,” added Alex Terry.
He continues: “We’re very excited about applying conversational AI to solve important business problems, and it’s wonderful to see that others are excited about it, too.”
4. Gong.io – Conversation Intelligence
Gong’s conversation intelligence platform records, transcribes, and analyzes sales calls. This ability helps drive sales effectiveness at scale, figure out what’s working and what’s not.
Another feature is it can help ramp up new hires faster by assisting them in replicating top performers.
“Conversation Intelligence, powered by AI, is the greatest transformation in sales since CRM, and Gong is leading the way,” said Amit Bendov, Gong.io CEO and Co-Founder. “We are honored to be recognized through CB Insights AI 100 and excited to continue our revolution in B2B SaaS technology.”
5. Amplero – Artificial Intelligence Marketing (AIM) Platform
Amplero is an Artificial Intelligence Marketing (AIM) Platform that uses a machine’s deep learning ability to help marketers achieve better results.
It uses “multi-armed bandit experimentation,” which means it tries out several choices to find out which will be most profitable.
“We believe Amplero’s recognition in Constellation’s Marketing Analytics Solutions Report validates the impact Artificial Intelligence marketing is having in finally fulfilling the promise of prescriptive analytics for global brands,” said Olly Downs, Ph.D., CEO of Amplero.
“It’s no longer enough to simply gain deep-dive behavioral insights about your customer. Through the Amplero AIM Platform, marketers are not only provided machine learning-driven insights at a scale not humanly possible, but intelligent action is taken for them to automatically exploit the positive impacts identified across thousands of recursive tests, resulting in significant lift in core business KPIs like topline revenue, customer engagement, and retention,” added Olly.
Artificial Intelligence has been traditionally slow, too slow, in penetrating the B2B space. The reason being due to the lack of sufficient accurate data for analysis.
However, due to crowdsourcing initiatives and data anonymization techniques, data scientists have been able to fill this gap. They’ve also been able to fully implement AI to help humans make better, faster decisions.
What Can AI Do For My Business?
The sales industry is continually changing, and sales leaders are continuously in search of innovative solutions. Usually, they look into the tech that has the potential to take their business to the next level.
Artificial Intelligence applied to the sales industry is one such tech. It can produce incredible results when followed with a fully comprehensive digital sales transformation.
- One advantage that AI can bring to your business is that it accomplishes the more mundane tasks for you. Consequently, this frees up a lot of time for sales professionals to be able to do other, more critical tasks.
- Another advantage of using AI is that it can optimize all sorts of areas. From social media marketing to lead generation, AI can help assist in these aspects.
AI is capable of doing a lot for your business. Hence, if you’re interested, then try getting a NeuralScan from Insidesales.com to see what AI can do for your business revenue growth strategy.
Best AI Stocks for Sales and Marketing — How Can I Actually Invest in Them?
If you’re interested in investing in sales and marketing AI stocks, you have two options:
- Investing in Private Companies — People who are looking into investing in private companies, such as those on our list above, can join an investor group or angel investor organization. Venture funds and private equity are also different options to invest in these types of companies. You can also check out online platforms that offer a marketplace for private company stocks, such as those for pre-IPO companies.
- Investing in Publicly Traded Companies — You can also look into investing in sales and marketing AI stocks from publicly traded companies, which will be an easier process than investing in private companies. One of the biggest publicly traded companies that offer sales and marketing AI stocks is IBM. Their business AI platform Watson can help marketers dive deeper into their business data and gain insights that humans might miss.
All of these sales AI companies mentioned above take into account the needs of marketing and sales professionals. Through their AI tech, they create useful tools for salespeople.
Also, they’re investing in a profitable business scheme. Thus, creating a sustainable future for their business.
Have you ever used artificial intelligence for your business? Let us know how it went by leaving a comment down below!
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Editor’s Note: This post was originally published on January 4, 2018, and has been updated for quality and relevancy.