The Secret to Shorter Sales Ramps: Longer Training

An effective sales team is essential to business success, regardless of your industry or the size of your company. But maintaining and growing an effective sales team is one of the biggest challenges for many sales leaders. When everyone’s focusing on today’s numbers, it can be hard to invest in efforts that won’t pay off for months or years. I’ve found that making those longer-term investments has a noticeable impact when it’s time for sales employees to rise through the ranks. Here’s a look at the ways we’ve invested time in training to decrease our sales team ramp time....

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