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Author: Paul Marchant

5 Strategies for More Accurate Sales Forecasting

Can a more accurate sales forecasting process help in pulling in more revenue for businesses? Check out these five strategies today. In this article: How Sales Forecasting Affects A Business’ Decision-Making Process Ensure Sales Reps Maintain Accurate CRM Data Make Your Sales Force Accountable for Forecast Accuracy Make the Forecasting Process Work for Sales and Finance Provide the Right Tools Augment the Art of Forecasting With Science Making Accurate Sales Forecasting for Better Revenue   How Sales Forecasting Affects A Business’ Decision-Making Process With so many business and finance leaders facing unprecedented market disruption and the need for wholesale...

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The Big Opportunity Media and Content Companies Are Missing

You would have thought media and publishing companies were now well practiced in change.  With the digital disruption of the sector, the loss of core audiences and the fundamental need to transform outdated business models, adaptation should now be a core competency. However, it appears the media industry has failed to keep pace with another transformation, the move to use content to drive inbound marketing. Inbound marketing has become such an important part of any B2B growth strategy that there have been countless articles, such as Harvard Business Review’s piece, that cover the importance of effective lead management.  The topic has...

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