What Is Hubspot CRM? | Overview, Features, and Pricing
4.9 (97.5%) 24 votes

HubSpot CRM is one of the leading customer relationship management software for salespeople today. Keep reading for our review of this CRM software created by HubSpot, one of the industry’s leading marketing and sales experts.

RELATED: 9 Best Sales Software Systems for Your Business

In this article:

  1. Overall Look at HubSpot CRM
  2. Benefits
  3. Specifications
  4. HubSpot CRM Pricing
  5. HubSpot CRM Reviews

What Is HubSpot CRM? | CRM Software Review

Customer Relationship Management (CRM) Definition: A part of the sales process that involves tasks related to anything that has to do with the maintenance and management of the relationship between a business and its customers.

Overall Look at HubSpot CRM

business team meeting | What Is Hubspot CRM? | Overview, Features and Pricing | hubspot crm reviews

First look and review of HubSpot CRM

HubSpot’s CRM markets itself as software that automates menial tasks salespeople have to do daily. From following up on potential customers to keeping track of your sales funnel, HubSpot CRM provides a single interface for all of these tasks.

The most significant appeal of the software is the fact that it’s free and you get an unlimited number of contacts with it. However, users don’t only have those benefits to gain from using HubSpot CRM.

Here are just some of the features of the software that make them stand out from the rest.


  • Unlimited Contacts — Users can add unlimited contacts at no cost.
  • Consolidated Interface — The software has a consolidated interface for both sales and marketing processes.
  • User-Friendly — Easy-to-use and intuitive setup, which is ideal for people with no computer science background.
  • Software Integration — Can integrate a lot of applications or programs that you already use into the interface. For example, Dropbox, Pipedrive CRM, or even your website.
  • Sales Pipeline Tracking — Tracks and manages every element within your sales pipeline.
  • Identify Sales Locations — Helps identify where the sale happens, such as via email or through social media.
  • Ideal for Smaller Organizations or Startups — Excellent CRM for businesses with a tight budget.
  • Automates Organizational Tasks — Automates some organizational tasks, such as scheduling and providing notifications of prospect interactions.
  • Manage Content Better — Includes features to help you manage your content.
  • Task Management Feature — Includes a task management feature that helps remind you of your daily tasks automatically. Additionally, it also makes it easier to assign tasks to specific people as well.


There are certain features of CRM software that every person should look for and expect in the software. After all, these features either receive constant use or are features that address standard tasks or issues in sales operations.

Below are the specifications that all CRM software should ideally have. Let’s see how HubSpot CRM measures against them.

Feature Available on HubSpot CRM? Description
Availability on Mobile Yes HubSpot CRM has a mobile app. Thus, you can monitor your tasks through your phone easily.
Simplistic Setup Yes HubSpot CRM has a sleek and clean interface that is drag-and-drop. Hence, it is easier to integrate into the sales team’s current work processes.
Syncs Your Contacts Yes If you are tired of having your contacts in different places and want them all in one place, then this software is best for you. It syncs all your contacts in one very convenient location.
Creates Custom Reports Yes With Smart Lists, users can generate their own custom reports on the software itself.
Customer Support Yes, but limited on the free version Due to the fact that the software is free, there will be certain features unavailable to you. Although you have to pay to get customer support, there is a helpdesk resource to check out.
Multi-lingual Support No As of the moment, this software only supports English.
Supports All Business Sizes Yes This software can be operated by businesses of all sizes: small, medium, and large. However, it is noteworthy just how effective it is for small companies and even freelancers.
Social Media Integration Yes Given the importance of social media for sales and marketing, this software also has this capability under its belt.
Multiple Deployment Channels No As of the moment, HubSpot CRM is only deployed via cloud only.

Although the list of specifications above is indeed crucial, it’s essential to consider your organization’s needs first to find out which specs you really need.

RELATED: 15 Sales Management Software and CRMs Used by Sales Teams

HubSpot CRM Pricing

Technically, HubSpot CRM is a free software open for anyone to install and use. However, while this is the case, it also has other pricing plans for organizations looking for more advanced features. Here are the pricing plans for HubSpot CRM:

  • Free — Free, with limited features
  • Starter: $50/month
  • Basic: $200/month
  • Professional: $800/month
  • Enterprise: $2,400/month

If you plan on purchasing a plan, you’ll have contact customer support via phone and email. Aside from that, you’ll also get access to more advanced features on the software.

However, again, it really depends on your organization’s needs since a lot of the features essential to customer relationship management are already in the free version of the software.

HubSpot CRM Reviews

Most of the customer reviews on HubSpot CRM are positive. In their comments, users have cited the features of the software that they like most.

Commonly liked features of the software include its email tracking and automation capabilities. Also, the task management feature is a big hit amongst users.

Few customers have major gripes about the software. One of the most common downsides of the software that people bring up is the costliness of upgrading from a free account.

However, they are mostly satisfied with it, and plenty of people are open to recommending it for others to use. Here are some of the customer reviews of HubSpot CRM from Software Advice:

Rhianna from IFIS Publishing | What Is Hubspot CRM? | Overview, Features and Pricing | hubspot crm pricing

Giovanni from AisTeam-Digital Think | What Is Hubspot CRM? | Overview, Features and Pricing | hubspot crm pricing

Jodie from Primaris Healthcare Business Solutions | What Is Hubspot CRM? | Overview, Features and Pricing | hubspot crm pricing


Overall, HubSpot CRM proves itself to be deserving of the acclaim that it has. With its easy-to-use drag and drop feature and effective lead generation, it is no wonder that this CRM software is a top contender in the industry.

Plus, it’s great for businesses with a limited budget too! With all of these useful features, this makes it a great candidate if you’re in the market for a basic CRM software.

Have we covered everything there is to know about HubSpot CRM? Leave a comment below to let us know!

Up Next:

Definitive Guide to Sales Cadence Double Your Contact Rates In Less Than 30 Days