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Every year, Trish Bertuzzi and her firm, The Bridge Group, Inc., continue their research study “Lead Generation: Metrics and Compensation Report for B2B Technology Companies.” This study provides incredible insights into the inside sales industry.

This year, 197 B2B companies answered questions about key metrics that lead to the success in inside sales. Half of the companies said they were software companies and a third of those claimed to be SaaS companies.

The study examined many different metrics, including the average job experience and pay in the past year in comparison to the years previous to it. Another interesting insight the study shed light on was the results of using dialer software and lead research.

You can read more about this groundbreaking study in my latest Forbes.com article:

Inside Sales Jobs and Career Demand Up 54%: But Most Leverage Comes With Dialer Software and Lead Research

Take a moment and comment on this article. If you’re in the inside sales or lead generation space, I would be very interested in reading your thoughts. The easiest way to share this article is to click on the large link above and share it through the social icons on the left side of the page.

You can also read the full announcement of the research report on the InsideSales.com press page.

Please also +Follow me on Forbes.com to receive updates of my latest posts focused on sales, marketing and entrepreneurs. If you have a topic in mind that you would like me to address on Forbes.com, email me at kk (at) insidesales.com.

To get additional resources and content on the inside sales industry, follow InsideSales.com on social media:LinkedIn, Facebook, Google+ and Twitter.

Author: Ken Krogue | Google+
Summary of Ken Krogue’s Forbes articles

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