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How to Align Sales and Marketing
5 (100%) 3 votes

Sales and marketing are fighting STILL and sometimes I think they will never stop fighting. But, great organizations have figured out a way to make sales and marketing work and it makes a big difference in the bottom line of their organizations. What’s the secrets and how can other organizations make it work? In this episode, sales expert Jeff Davis, talks about his experience and his goal of brining sales and marketing together once and for all.

Links and Resources Mentioned in This Episode:

Jeff Davis LinkedIn
ABM Best Practices
State of Sales Research
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In This Episode You’ll Learn:

– How communication is key to winning the sales and marketing battle
– Why data is one of the first steps organizations must take to succeed
– How to think about mapping your sales process according to your buyers

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