GlassDoor changed the way employees pick companies and online review shops are changing the way customers are buying. In the B2C space it’s obvious. As consumers we go online to review and buy and now B2B is following suite. In addition, rather than gathering information from typical customer satisfaction surveys, companies are finding these review portals to be authentic accurate representation of what customers really think of them. In this episode, Olivier L’Abbé , VP of Sales at G2Crowd, talks about the power of reviews and how customer buying behavior has changed.
Links and Resources Mentioned in This Episode:
In This Episode You’ll Learn:
- How customers are buying today in B2B
- The power of customer reviews in marketing, sales, and product
- What you can do to start influencing the real way customers buy