Sales reps are taught a lot of things but they are not often taught about how to approach senior level executives. Why? Most people don’t know how. In this episode, Matt Conway, founder of MattConway.com talks about the skills needed to prospect to CEOs and why companies can’t seem to figure it out.

Links and Resources Mentioned in This Episode:

In This Episode You’ll Learn:

  • Why it’s so important to go ‘high’ when prospecting
  • Why companies don’t go high enough and how they can
  • What are some of the skills needed to prospect to CEOs

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