7 Tips To Build A Successful Sales Strategy Plan
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Learn how to create a successful sales strategy plan for your business with these seven tips. Keep reading to find out more.

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In this article:

  1. Have a Customer Profile
  2. Evaluate Your Past and Present Performance
  3. Develop Your Market and Sales Strategy
  4. Determine and Communicate Your Positioning
  5. Set Your Revenue Goals
  6. Set Realistic and Clear Action Plans
  7. Own Your Niche

How to Develop a Sales Strategy Plan

1. Have a Customer Profile

Earlier we talked about assessing your clients. By reviewing your past performance, you can identify the clients who:

  • Spend the most money
  • Make repeat purchases
  • Have the shortest sales cycle
  • Are easy to work with

After identifying your top clients, make a list of the qualities they have in common. This will then become your criteria for an ideal customer.

Look into their demographics and psychographics to create a full customer profile for your sales reps. They can refer to this to identify which prospects they are most likely to convert and encourage to make repeat purchases.

This can help your team’s efficiency because your sales reps can focus their efforts on those who can yield returns. To avoid wasting opportunities, your sales reps must provide value and personalized experiences for each prospect and customer.

Your clients may have similar needs, but that doesn’t give you an excuse to implement a one-size-fits-all sales strategy on them. You have to serve them well — know their individual needs and find ways you can address those.

2. Evaluate Your Past and Present Performance

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Evaluating performance to make a sales strategy plan

It’s always important to look back on your previous and present performance to determine your next moves. Assess what you’ve accomplished by answering evaluation questions such as:

  • How much revenue did you gain?
  • Who were your top sellers?
  • Who were your clients?
  • Among your clients, who brought in the least and most profit? How long did it take to support them?
  • How many of your clients did repeat business with you?
  • Are you currently positioned well to reach your revenue targets?

Your performance then and now will be the foundation of your new sales strategy plan. Understanding what you’ve been through and what you’ve accomplished will help you figure out what new bars you should set.

Doing a SWOT analysis will also help you create a strategic sales plan. This is a useful exercise that’s rooted in your business’ current state.

Identify your strengths and figure out how you can leverage them to maximize the opportunities you have. Determine the weaknesses and threats that hinder you from achieving the goals you set.

Then, come up with specific efforts to minimize those weaknesses and threats. These will help you build your sales plan.

3. Develop Your Market and Sales Strategy

When creating your sales and marketing strategies, consider planning for the following:

  • Growing your existing accounts
  • Getting referrals from the accounts you have
  • Increasing your revenue in your current territories with new and existing products
  • Increasing your revenue outside your territories with new and existing products

A sales strategy trend that’s worth a shot is storytelling. It’s a great way to move past the introduction stage and connect with people.

If you choose to go down this route, remember these best practices:

  • Don’t make it all about you
  • Let your audience know you understand their struggles, and share how you overcame them
  • Provide social proof using your customers’ success stories and testimonials

Another thing you should consider when it comes to sales strategy is using data to drive it. Set benchmarks that you can track using the data you gather from your sales efforts.

Data is powerful. It helps you measure your success on each strategy you implement and gives you insights on what you need to continue or improve on.

Looking for sales strategy templates? Check out our very own “Give-to-Get” Sales Play Template, which helped us build $1.5 million in pipeline.

RELATED: The 9 Best Sales Prospecting Tips and Techniques You Can Do Now

4. Determine and Communicate Your Positioning

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Discussing positioning to make a sales strategy plan

Your market and sales strategy will come into play when it comes to positioning your company and products. They will help you determine the best way to do this to achieve growth.

Each market segment you have needs their own positioning. Creating this is a joint effort between the product, marketing, and sales teams.

The positioning statements you come up with should communicate the value proposition. It should also meet the needs of your ideal customer.

The unique selling point (USP) of your product or service is essential. It doesn’t have to be grand — it only has to hit your customer’s pain point and solve their problem.

Coming up with your own USP and positioning statements will certainly give your sales strategy a boost.

5. Set Your Revenue Goals

After you’ve assessed your past and present performance and come up with a marketing and sales strategy, it’s time to come up with realistic revenue goals.

Huddle with your product, marketing, and sales teams to figure out how each team can support one another to achieve these goals.

Remember: when you set revenue goals that have no basis, more likely than not, everyone involved will only end up frustrated and disappointed.

6. Set Realistic and Clear Action Plans

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Setting business goals for a sales strategy plan

When you’ve figured out your revenue goals, assign your sales reps to propose a funnel showing how they will generate that revenue. This may be in terms of the number of calls, sales deals closed, or time spent with each prospect and customer.

Ask them to come up with clear action plans and lay out their timeline as part of their sales planning process. For instance, one example of a good action plan is to always offer something valuable to prospects and customers.

Once they’ve come up with these, help out your sales reps fulfill their own goals by encouraging healthy competition within the team. Make sure that the incentives you provide will push them towards motivation.

7. Own Your Niche

Lastly, you should own your niche. Become the industry authority by specializing in something and innovating your products and services.

You can always add something new to your roster of specializations, but it never hurts to be well-known for your flagship product or service. This will strengthen your sales strategy and gain you more clients in the long run.


Your sales strategy plan must have clear priorities and guidelines, measurable outcomes, and realistic, actionable goals. All successful sales strategies require careful planning and consistent implementation.

While you can follow these tips as you see fit, don’t be afraid to build your sales strategy based on your past experiences. It’s important that you learn from them so you can make better decisions that will take your business further.

Which tip in creating a sales strategy plan do you find most challenging? Let us know why in the comments section below.

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