Have you figured out how to use social media to grow your business or rally your supporters around an important cause? Find out how you can become a social media expert here!
In this article:
- How to Become a Social Media Expert
- The 7 Levels of Social Media Mastery
- Free eBook: 42 LinkedIn Tips for Inside Sales
Go Up These 7 Levels To Become A Social Media Expert
How to Become a Social Media Expert
If you have not figured social media strategies yet, you’re definitely not alone. Social media has become such a hot topic in the digital marketing word that everybody’s talking about it, but most people still don’t really know how to leverage it effectively.
InsideSales.com President and Founder Ken Krogue spent years researching and testing social media strategies for businesses and nonprofits. He has identified seven levels of social media mastery that will help you increase awareness and inspire others to take action.
Krogue describes these seven levels in an article titled “How to Be a Social Media Missionary” on Forbes. In his article, he likens true social media success to evangelism, citing high-profile evangelists such as Guy Kawasaki, Lindsey Stirling, and LinkedIn’s Koka Sexton.
The 7 Levels of Social Media Mastery
Level 1: Core
Krogue outlines seven steps you can take to create a solid social media core to build on, including defining your purpose, forming a plan, and completing your profile. He also offers tips for sharing real content on your social media accounts – on your Instagram stories, YouTube channel, live videos, and more – that will resonate with your audience as well as build engagement by making thought-provoking comments.
Level 2: Coach
Once you and your team understand the required social media skills, it’s time to practice them until you perfect them. Krogue says a coach sticks with something until it is mastered, no matter how many times the learning process must be repeated.
Level 3: Curate
Organize other people’s content in a way that allows your audience to gain maximum benefit from it. Shape the story so that it’s easy to follow and people remain eager to see what happens next.
Level 4: Contribute
Create your own original content based on your expertise. This is how you establish yourself as a thought leader.
Level 5: Campaign
Pull everything together in a way that inspires people to take action. You can use Krogue’s famous CLOSERS model to design effective campaigns.
Level 6: Collaborate
Entertainers often collaborate on projects, like YouTube videos, to leverage one another’s brands and reach larger audiences than they could reach on their own. Steal a page from the entertainer’s playbook and team up with somebody who has a bigger — or different — audience than you do. It’s a win-win.
Level 7: Consult
Once you have proven that you can perform the first six levels of social media mastery, it’s time to help others succeed with social media, too. It also helps to know the do’s and don’ts of social media marketing to reach level 7 mastery.
This blog post provides a brief summary of the ideas Krogue discusses in his Forbes article. Read the full article now.
Free eBook: 42 LinkedIn Tips for Inside Sales
Gain access to 42 tips from industry experts Ken Krogue and Jamie Shanks on how to grow your business through LinkedIn.
In this digital age, having a social media presence is important for any business. I hope these tips can help you and your team harness the power of social media to achieve your business goals. Remember, like any skill, mastering your social media skills will also take time and practice. But, just follow these tips and you’ll already be one step closer to becoming a social media expert.
Do these seven levels of mastery help your aim to become a social media expert? How are you planning to use your social media channels in your business? Share your thoughts below!
Editor’s Note: This post was originally published on September 30, 2014, and has been updated for quality and relevancy.